[Shanghai], [October 2026] — THEMOIRè makes its formal entry across Mainland China, Hong Kong and Macau, and debuts at Shanghai Fashion Week, via BranDNA for multi-channel rollout across partners and digital commerce.
(THEMOIRè 2025 campaign )
THEMOIRè believes in the co-existence of boundless creativity, purpose-driven responsibility and responsible growth.
Taking care of our planet as it takes care of us, THEMOIRè is rooted in Italian craft, driven by creative innovation, defined by its distinctive stylistic identity, use of vegan, vegetable-tanned leather and recycled materials, and a commitment to traceability and transparency that builds lasting trust with consumers, the brand delivers sustainable luxury at a fair value, all within a EUR 200–400 price.
(The Co-Founders and Creative Directors of THEMOIRè. Francesca Monaco and Salar Bicheranloo)
“Having built solid credibility internationally, we are proud to bring THEMOIRè to Greater China, “said Mirko Nesurini CEO of Sustainable Platform, the holding company: " China is a key strategic market. The brand's commitment to sustainability, Italian craft, distinctive sculptural designs and soft textured materials resonate deeply with the values of today's premium consumer in this region especially Gen Z and Millennials. BranDNA's deep local market know how will ensure Themoirè enters the market with the right retail partners, digital presence, and authentic brand storytelling."
James Chen BranDNA CEO shared; “We see strong demand in Greater China for brands that pair real design integrity for everyday function and fair value for sustainable luxury. BranDNA network and local expertise will position Themoire as a compelling alternative for today’s discerning Chinese consumers “.
About THEMOIRÈ
THEMOIRÈ is an Italian green-atelier premium accessory brand built on sustainability‑first design, Italian artisanal heritage and full supply‑chain traceability. Working with vegetable‑tanned leather and recycled inputs, the brand creates quiet‑luxury bags and lifestyle goods that balance creativity, environmental responsibility and fair‑value pricing. Learn more about its sustainability initiatives via Our Project and Together by THEMOIRÈ (Our Project – THEMOIRÈ and TOGETHER BY THEMOIRè – THEMOIRÈ)
About BranDNA
BranDNA is a Greater‑China‑focused brand‑growth and distribution partner specializing in market entry for international fashion and lifestyle labels. Its end‑to‑end capabilities span licensing development, wholesale network development, omnichannel retail, digital commerce activation and strategic brand communications.
